Timeless and elegant in its simplicity, the dark blue shade is meant to be a stable foundation on which we will build when we cross the threshold of a new era. This is the new color of 2020 chosen by the Pantone Color Institute.

A color in which we place our hopes for peace and stability for the years to come. Contrary to the bright and motley choices of previous years, Classic Blue is supposed to refer to the calmness of the evening sky or the quiet depths of the ocean. A color that inspires trust and credibility. More and more projects in this shade are created by both the technology, automotive and clothing industries. There are also more and more label designs inspired by this dark blue shade. For us, one Classic Blue is primarily the color of the ETICOD logo. The image of our brand, built since last year, is based on this color – we are pleased that we have anticipated these trends well.